From September 18 to 20, 2024, Vitafoods Asia, a globally renowned event, was held in Queen Sirikit National Convention Center (QSNCC), Thailand’s premier event venue. NYO3, a leading Omega-3 expert from Norway, made its Southeast Asian debut with more than 40 products following its initial launch at Vitafoods Europe in May 2024. The brand showcased its development from being the world’s top brand of krill oil to a Norwegian Omega-3 expert. During the event, NYO3 signed a strategic cooperation agreement with a well-known supply chain enterprise in the Asia-Pacific region. It also presented its best latest products and R&D achievements to manufacturers, suppliers, and industry leaders worldwide, fostering new collaboration opportunities.

According to relevant data, the sales of health products on e-commerce platforms like Shopee and Lazada in Southeast Asia reached RMB 11.342 billion in 2023. This reflects a growth of over 25% compared to 2022. With the rising demand for nutrition and health products, Southeast Asia has become a rapidly emerging and lucrative market, attracting outstanding enterprises from around the world seeking new opportunities. As part of its global expansion strategy, NYO3 is also intensifying its efforts to strengthen its presence in this region.

Advancement of NYO3 Brand: Constant Development from World’s Top Brand of Krill Oil to Norwegian Omega-3 Expert

Thailand, often referred to as the “Asian Health Center,” has seen Omega-3 products capture 22% of its health product market. This has made them one of the fastest-growing health products from 2022 to 2024, further highlighting the rapid global expansion of the Omega-3 market. Understanding consumer demand is key to entering new markets. At this event, NYO3 made a striking debut with a special booth, presenting itself as the “Norwegian Omega-3 Expert.” By introducing innovative Omega-3 nutrition such as krill oil to the untapped local market, NYO3 aims to lead the market shift toward upgraded and improved Omega-3 products.

Development of NYO3 Products: A Full Range of Omega-3 Products with Antarctic Krill Oil as the Core to Lead the Industry Upgrade

To highlight the nutritional benefits of Omega-3, NYO3 displayed its latest R&D achievements in the exclusive new products. Among the highlights was the Royal Boost Antarctic Krill Oil (1,300 mg) Golden Amundsen Edition, containing 73% marine phospholipids and provides consumers with higher-purity nutrition. Additionally, the marine phospholipid DHA (High Brain Power DHA) was introduced, providing an optimal choice for brain health with its innovative blend of three brain-boosting nutrients and 2.4 times higher absorption rate.

Building on its positioning as an Omega-3 expert, NYO3 brings the pure and effective health principles of Northern Europe to Southeast Asia. In a market where the rate of defective Omega-3 products in the Asia-Pacific region reaches up to 40%, NYO3 has maintained 100% high-quality certification for 4 consecutive years, ranking first globally in both sales volume and value online ^[6]. The brand’s full range of krill oil products received the Gold Quality Award of Monde Selection, often referred to as the “Nobel Prize in Food”, and became the only krill oil brand listed in Nutrients’ annual review of Omega-3 products. On September 14^th, NYO3’s Chief Medical Research Adviser, Evandro Fei Fang, along with his team, shared their latest scientific findings in VG, one of Norway’s largest and most popular newspapers, stating that “Omega-3 supplementation can effectively delay aging.” During the Vitafoods Asia event, a representative of GOED, the authoritative association of the Omega-3 industry, expressed gratitude to NYO3, saying, “Thanks to NYO3 for its contribution in the field of Omega-3 and increasing global consumers’ perception of Omega-3.” Recently, ORIVO, an internationally recognized testing organization, awarded NYO3 a “100% qualified” certificate, making it the only brand globally to achieve this prestigious gold standard.

NYO3’s Advancement in Cooperation: From Europe to Asia-Pacific, Siphoning Various Resources and Strengths to Broaden the “Norwegian Circle of Friends”

Originating from Norway and expanding globally, NYO3 took a significant step at the event by contacting excellent partners in Norway and around the world, including Aker, Epax, and GOED. This partnership aims to strengthen collaboration in R&D, enabling the efficient delivery of Omega-3 products to consumers in Southeast Asia.

At this event, NYO3 launched its first-ever provenance at an international live stream. The engaging, immersive experience garnered the attention of raw material suppliers, channel distributors, and even top MCN organizations. Through this innovative approach, NYO3 secured preliminary cooperation agreements with dozens of international clients, positioning itself to capitalize on the “emerging live streaming trend” in Southeast Asia and drive a breakthrough in sales.

Since implementing its global strategic plan, NYO3 has accelerated its market expansion goals, using online e-commerce as a key growth driver and offline stores as a stable foundation. At Vitafoods Asia, NYO3 gained valuable insights into the latest trends in Southeast Asian and global markets, leveraging this knowledge to enhance cooperation opportunities. Originating from Norway, NYO3 continues to offer consumers worldwide more diverse and higher-quality Omega-3 health products.

*Source: Euromonitor International (Shanghai) Co., Ltd.; calculation by the sales amount (yuan) of the retailing outlets in 2023; krill oil: the dietary supplement that is produced by using krill oil as the main ingredient (excluding the raw material krill oil); investigation completed in June 2024.