On December 9, the "High Quality Going to Sea, the future of the Innovation Chain -- The Cross-border Amazon Global Store 2024 Summit" opened in Nanjing, Jiangsu Province, China. At the summit, Amazon Global Store reviewed the progress made by Chinese enterprises on Amazon in the past year, and released more than 30 new measures around the three key areas of the 2025 business strategy, namely innovation support, opportunity expansion, and local empowerment, aimed at fully empowering cross-border e-commerce sellers to "go to sea with high quality".

The summit has attracted the attention of the industry, not only is the annual event of Amazon Global Store in the Asia-Pacific region, but also one of the most influential industry exchange and cooperation platforms tailored for Chinese cross-border sellers. The end of the industry event reflects the favor of the head platform for Chinese merchants, and also brings more new opportunities for the future development.

Eric Broussard, Amazon's global vice president and head of third-party international business, said: "Worldwide, customers' demand for online shopping is increasing, creating a multi-trillion-dollar e-commerce circuit. Amazon's more than 20 international sites in the world, covering both B2C and B2B business models, adapt to the needs of manufacturers, brands, traders of different business formats, while serving hundreds of millions of customers including more than 200 million paid Prime members brought by the full category, full price segment of the purchase demand, for the majority of sellers to provide a diversified development path. Amazon is looking forward to working with all global sellers, including Chinese sellers, to continue to make efforts in high-quality goods, favorable prices and convenient delivery services, and to seize the broad development opportunities of global e-commerce while continuously meeting customer needs."

In the past year, the number of goods sold by Chinese sellers to consumers as well as business and institutional customers through Amazon's global site increased by more than 20 percent year-on-year, according to Amazon data. In the past two years, the number of Chinese sellers with more than $1 million in sales on Amazon's global site has increased by nearly 55 percent; The number of Chinese sellers with sales of more than $10 million has increased by nearly 60 percent.

In 2025, Amazon will focus on three areas: supply chain solutions, AI empowerment and seller experience upgrading, and high-quality selection and brand building. Through product and tool innovation, Amazon will help sellers comprehensively improve the efficiency and quality of supply chain, operations, selection and brand building. This year, Amazon announced the launch of Amazon Supply chain intelligent hosting service for Chinese sellers, and the Beta version of Amazon seller Assistant, Project Amelia, will support Chinese language in the near future to help Chinese goods better distribute overseas.

During the summit, Amazon announced that it will open its Irish site to Chinese sellers in 2025, which will be its tenth site in Europe open to Chinese sellers. Amazon has been working in Ireland for 20 years, with a cumulative investment of more than 22 billion euros. With the opening of the site, Chinese sellers will be able to operate on 20 of Amazon's international sites around the world.

As a global cross-border e-commerce giant, Amazon's layout of Chinese merchants is driven by the popularity of "Made in China" overseas. Whether it is the hot consumption spots such as "Chinese mat" and "China mosquito net" triggered by "high temperature economy", or "Made in China" such as "fascia gun" that is on fire in international competitions, or even the "three-pole-zi" car that is on fire to be sanctioned in the United States, more and more "Chinese artifact" has won applause around the world. Some foreign media even said, "I did not feel Chinese goods before, now let us no longer be cut leek by American enterprises, thank you very much made in China."

China's official data also prove that cross-border e-commerce has become a "new driving force" for China's exports. According to the latest data from China's Ministry of Commerce, in the first three quarters of 2024, China's cross-border e-commerce imports and exports reached a record high of 1.88 trillion yuan, up 11.5 percent year-on-year.

More and more Chinese brands with Chinese elements and highlighting Chinese design concepts have begun to go global and are widely welcomed overseas, and the market prospect is very bright. I believe that in the near future, more and more Chinese brands will go abroad with culture and temperature, and go to the world, so that global consumers sigh for the rise of Made in China.